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Friday, October 9, 2026
KMB Blog

The Corporate Battle For the Cable News Network Highlights How Broken American Media Now Is.

On Thursday evening, while unconfirmed reports spread about the Brown University gunman, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.

Although it is by no means a perfect news source, her message rang true for numerous observers. It is one of the organizations where you can find fact-based and generally trustworthy reporting – especially during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a High-Stakes Struggle

Yet CNN, now middle-aged, finds itself in a vulnerable situation as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has been drawn into a major game of mergers and acquisitions, rather than as a question of what helps the news-consuming public.

“This is yet another example of the deep structural problems with origins in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It gets presented as a financial tale with powerful individuals as the main characters, but there is hardly any discussion of the common good,” Pickard explained.

The Additional Element: Donald Trump

The CNN scenario is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Recall the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is a factor in why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to like that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that venerable news network.

A Future of More Uncertainty

It is important to note, if Netflix prevails, CNN and other cable outlets would first be spun off into a standalone company. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That structure could pave the way for CNN for a future sale. The cycle continues.

If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that competition laws should disallow both deals.

“Each proposed deal would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Bigger Problem and a Path Forward

Whatever happens in this situation, the bigger problem persists.

“Our current system is a profoundly system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can address it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is very unlikely now, but that is not to say it will be impossible forever.

Policies that strengthen independent news organizations, aid local journalism, finance public media, and prevent the consolidation of media power in a handful of hands are within reach – they are essential for a functioning democracy.

In the world of media ownership, larger is not superior. And news organizations like CNN must not be tools in the most recent acquisition battle.

By

Isabella Anderson

A finance expert with over a decade of experience in business banking and cost-saving strategies.

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